The End of Boring Branding

Let’s escape the AI average with human-led strategy and custom identity design.

the escape plan 🎯
free brand workbook
Black and white illustration of a girl wearing a hat, with colorful rainbow paint splashes behind her head, and white text reading, 'Paint the Town Red'.
Silhouette of a person sitting at a desk with a laptop, headphones on, surrounded by books and a coffee mug.
Black-and-white line drawing of a man climbing a steep mountain slope with a pickaxe, framed by Japanese characters or symbols.
Bright-colored digital graphic with text that reads "The End of Boring Branding" in pink and green.

The Challenges You Face

  • Lacking personality: You’re terrified of looking like a generic, AI-generated, soulless template.

  • The Forgettable Logo: Your visuals are either too messyor too boring to stick in anyone's mind.

  • No design standards: Your visuals lack consistency, confusing your audience.

  • Decision Paralysis: You’re lost at the starting line, drowning in choices about colors, fonts, and files.

  • Strategic Void: You have great ideas, but no strategy to connect them to your real audience.

  • The Commodity Curse: Without a clear differentiator, customers will always choose the cheaper alternative.

Making you feel stuck 😥

• Illustration-Driven Branding • Strategic Rebellion • Creative Direction • Hand-Crafted Worlds • Brand Consulting • Beyond the Template • Custom Websites • 100% Human

• Illustration-Driven Branding • Strategic Rebellion • Creative Direction • Hand-Crafted Worlds • Brand Consulting • Beyond the Template • Custom Websites • 100% Human

The Escape Plan

I can help you break free from generic solutions

Branding

When a solid foundation is created, every move stops being a guess and becomes intentional. Let's add identity to your brand! ✨

Branding page

Consulting

Need to find where you are and/or where to go? I bet a 1:1 consulting session can help you! Creative insights on the way! 🚀

Consulting page

Websites

Amazing products/services need a digital home for the Rebellion. But it needs to make sense to your client. I can help with that 😉!

Websites page

You weren't born to blend in.

Selected Work

A circular logo with a bright green background featuring a cartoon sheep with pink wool, a yellow face, and a thumbs-up hand, encircled by the text "Non-Boring Project Approved by LPL" in black.
Colorful illustration of cows wearing sunglasses with a background resembling an abstract, marbled pattern in red, orange, and yellow tones, and the text 'Farm & Rock Boom'.
A woman with long hair wearing a black helmet, white sweatshirt, and white sneakers, sitting on a wooden table in a science lab, drinking from a colorful bottle. The lab has various glassware and scientific equipment on shelves and a large window in the background.
Futuristic scene with a woman in retro-style clothing and a space helmet, holding a coffee cup, walking through a coffee plantation at sunset. A spaceship hovers nearby, with a large moon in the background and the text 'NOVA Coffee' in the sky.
cute kid holding juices fruit with an orange background brand illustrated
cute cat illustration sitting in a park bench wearing a scarf drinking a hot tea during fall next to a bike
brand abc lunchies with a koala in a rocket ship flying with cereal around illustrated character
kiwi bird logo eco kiwi
nature packages in a tree colorful illustrated creative brand package
logo dog two corgies brand illustrated

Creative brands that evolve into immersive worlds — merch, stories, websites, and experiences that stick.

A woman with long dark hair and pink glasses smiling while holding a German Shepherd dog.
A colorful eye shadow palette icon with four shades arranged vertically, with the words 'Color Palette' written below in multicolored playful font.

Mabel
Chief Security Officer
(and Treat Consultant).

Your Guide Away from the Herd

I’m Lorrane (but you can call me Lor). For over a decade, I’ve helped creators and small businesses worldwide stop hiding behind 'safe' corporate designs. With a background in advertising and game design, I don’t just make things look pretty—I build brand universes.

I believe that while algorithms and quick fixes can help you get an idea off the ground, a truly professional result requires a human heart. You deserve a strategic foundation that goes deeper than just visuals—one that builds a real, lasting connection with your audience. I’m here to bridge the gap between 'getting by' and 'getting noticed.'

When I’m not plotting a brand’s next big move or crafting bold designs, you’ll find me venturing bravely into dungeons and embarking on epic journeys in video games."

A promotional graphic with the words 'WANTED' in large pink capital letters at the top. Below, a cartoon drawing of a person with dreadlocks and a cap, holding a sign that says '0203'. There are horizontal lines resembling those of a police lineup background. A yellow circle on the lower left states 'ARMED WITH ORIGINAL IDEAS'.

WEAPONS OF MASS CREATION

Branding
Graphic Design
Advertising
Website Design
Illustration
Copywriter
Game Design
Game Developer
Video Editing
Photography
Event Organizer

Born curious.
Gamer  at heart.
Rebel by nature.
Traveler as hobby.
Content Creator because is fun!

Close-up of lips with pink lipstick, open mouth showing teeth and tongue with pink and white marble pattern.

F.A.Q.

Curious Minds Never Follow the Script!

  • The first meeting is free. Why? Because I want us to get to know each other, talk ideas, and see if we’re a good fit. When you send me an email to schedule it, I’ll share a short briefing. After our chat, if it’s something I can help with, I’ll follow up with next steps; clear, simple, and honest.

  • After our initial meeting, I can help you decide what is the best for your business. Eitheir way, we can start with consulting and I offer a grace period, if you decide to move with full branding (and if is a good fit for us in style wise) I deduct the price of the consulting into the branding package.

  • logo without a soul is just noise. Most designers give you a "coat of paint," but I build the engine.

    • The Brand Book: We start with your Strategic DNA—defining your voice, SWOT analysis, and audience personas. This is the roadmap for how you sound and behave.

    • The Identity: Only then do we move to the "Famous Logo." We translate that research into visuals, colors, and fonts that actually mean something.

    • The Result: When you mix deep research with custom artistry, you don’t just get a logo—you get Branding. A system designed to make "blending in" impossible.

    I don't follow the herd. If you’re looking for a quick graphic, I’m probably not your designer. But if you’re looking to build a rebellion, let’s talk.

  • That is completely fine! My signature hand-drawn style is highly unique and isn't a fit for every single project. If you love my strategic brain but want a different visual aesthetic, we can do a Strategy-Only Engagement.

    I will develop your full high-level Brand Book—including creative direction, positioning, initial copywriting, and emotional avatars. With this comprehensive blueprint in hand, you can hand it directly to any production designer or agency to execute the exact visual assets you need.

contact me =)
Colorful sign with the message "Let's Work Together" in bold yellow letters on a black background, surrounded by a pink border.

Start Your Rebellion

The first step is a quick, zero-pressure intro call. We’ll talk about where you are and where you want to be.

Select your time below to request your spot, and let’s get to work.

Claim your spot!